Support Small Businesses

We've put together a list of some great independent (and Mummy led) businesses, recommended by Vitimum Customers, which you can shop from this Christmas.  

Little Stories 
Founded on the concept of creating nursery "spaces", Little Stories develop beautiful and unique in house designed toys curated into stories to transform ordinary spaces into magical places.

The Little Sensory Box
The Little Sensory Box is a small family run business that let's you recreate sensory play at home - at an affordable price. To support their little one’s development and to help mum's and dads who may be struggling after birth to bond with their new babies.

Me and Meave Grace 
Mummy and Me matching occasion wear. It's stylish, luxurious and ethically made. 

Messy Merlin    
Messy Merlin is a small, creative business based in West Sussex, run by a crafty Mum called Shelley. They offer a range of unique and personalised handmade wooden gifts for the whole family.

Swimwear that enables mothers to breastfeed easily and comfortably without having to compromise on style - plus, it's eco-friendly too! All of the pieces are created using fabric made from recycled ocean waste. Wow! 

Simply Noi
A curated online Marketplace and community for Black Independent UK Businesses. Shop everything from Food, Fashion, Books Accessories and more!

Vitimum could we not include these? Perfect stocking filler gift for any expecting or new Mumma! 

Looking for a digital gift?...


If students get discounts while studying, then so should mothers on maternity pay!’  Sprout is the first ever discount hub for new and expecting parents. Built with the aim of supporting new parents dealing with maternity/paternity pay, a one off membership of £10 will give you access to lots of fabulous discounts! Vitimum is proudly a Sprout partner - Sprout members enjoy £10.00 off all Vitimum Original.